Case study
1 Million Women
1 Million Women is a two year national campaign to engage one million everyday Australian women – regardless of age, beliefs, backgrounds, careers, education and financial situation – to each make a commitment to cut one tonne of greenhouse gas emissions in 12 months.
The collective goal is to stop 1 million tonnes of emissions from entering the atmosphere – the equivalent to taking 250,000 cars off the road for a year.
The non-profit, non-partisan group Climate Coolers founded by Natalie Isaacs and Michelle Grosvenor aims to build a network of women to take action on climate change and engage others.
The Premier Anna Bligh and Climate Change and Sustainability Minister Kate Jones are among the national ambassadors.
As at 30 September 2009, around 10,000 women have joined the campaign.
Events and communication, both online and word-of-mouth, will be used to continually engage women across Australia to get involved and be active on reducing their carbon footprints with small but sustained behavioral changes. For more information, go to the 1 Million Women website (non-government site).
Last updated Friday, November 27, 2009
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